Agency of the Year: CP+B

今天Ad Age公佈了2008年10大最佳代理商，名單中已經幾乎不見4A大公司，CP+B繼04年之後再度獲得此項殊榮。剛請老弟幫我從美國扛本HOOPLA回來，正想好好研究這家夢幻Factory。

Ad Age's Agency A-List 2008
1. Crispin Porter & Bogusky | 2.TBWA/Chiat/Day
3. Goodby, Silverstein & Partners | 4. R/GA | 5. Tribal DDB
6. Mindshare | 7. Martin Agency | 8. Vidal Partnership
9. Rapp | 10. Deutsch

2008年，CP+B最熱的就是搶下COKE ZERO及Microsoft consumer-branding campaign兩大PITCH。畫面中的帥男則是創辦人之一Alex Bogusky，上了Fast Company雜誌封面「Can This Dude Make Microsoft Cool?」。像這樣的創意熱店，似乎就永遠在夢想中打轉著，光想它位在Miami就覺得超讚，本人也是有偷偷丟過internship application被拒絕XD。

CP+B讓我最喜歡的，莫過06年Super Bowel Buger King廣告，那種期待看Super Bowel每支超創意廣告，比看得獎廣告還有趣，因為有些廣告一年就播那一次。這支Burger King廣告過了三年再回頭看，還是覺得好棒！

Best Drama Golden Globe - Mad Men

So excited to find out this new drama. It's called "Mad Men" that takes Best Drama Golden Globe for second straight year. Finally, got one American drama set in Madsion Avenue, and talked about advertising industry. It's pity that the story's happened in 1960' not now. By the way, so happy to find this!


【About the show】
Set in 1960s New York, the sexy, stylized and provocative AMC drama Mad Men follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell.

Returning for its second season, the Golden Globe®-winning series for Best TV drama and actor will continue to blur the lines between truth and lies, perception and reality. The world of Mad Men is moving in a new direction -- can Sterling Cooper keep up? Meanwhile the private life of Don Draper becomes complicated in a new way. What is the cost of his secret identity?


http://www.amctv.com/originals/madmen/